A record that will always remain intact, an interesting box-office history !!
Mard(1985) did release in midst of the piracy wave brought about by onset of the VCRs and TV era of the 1980s, but Mard still created true havoc and set opening records in many parts of India. After coolie, Mard was first movie to gross 100% business in first three weeks of Mumbai territory, in fourth week its collections recorded as 97%.
For next 13 years, no movie able to do 100% business in Mumbai territory for three straight weeks. It was Kuch Kuch Hota Hai in 1998 when a similar pattern of business was seen once again. KKHH also did 100% business(Around 65 Lakhs each week) for three weeks and 97% in fourth week. Exactly same pattern as of Mard in 1985.
And now 14 years passed, this record still intact. And now the way movies are performing at box-office, it looks KKHH will remain last movie holding this achievement.
* Mard holding many other records as well, but that will be in separate post.