Bheja Fry : How much top grosser make sense with changing business dynamics for every new release ?

Q : How much top grosser make sense with changing business dynamics for every new release ?

A : Potential of market growing with every new release. With increase ticket price and bigger release size, every new release has capability to collect more. Even if we make list of top grosser of movies releases in one year time frame, they lost relative context because of huge difference in business dynamics at the time of respective release. For example when Bodyguard was released, its potential was to collect ~30 Crore a day, but when Ra.One was released, its potential was to collect ~40 Crore a day, similarly Ready had potential to collect ~25 Crore a day.   

Up to late 80’s, Business dynamics of industry remained constant for period of at least say 5 years. Even at that time, top grosser, which were making some sense, were never considered to determine if movie is Hit or Flop.

Q : Which movie is biggest overseas Hit ?

A : Surprisingly this is Mard(1985), both in terms of collection and longevity.  I was looking for any source since long now to check its collections, finally I found one from old magazine which was published in 1987(2.5 Years after release). Mard had great run in Egypt (2.5 years straight), Russia, France and UK. Till 1987, its overseas collection was over 4 Crore. Success of films like ‘The Great Gambler’ and ‘Mard’ changed Egypt’s perception about the Indian film industry at that time. Because no foreign movie was allowed to screen for more than 2.5 months in Egypt, Title of Mard repeatedly changed after every 2.5 months.   

Q : Which movie is biggest Hit of 90’s decade ?

A : Hum Aapke Hain Kaun. Not only this was biggest hit of 90’s, but also paved the way for other movies to collect much better. HAHK forced the exhibitors to renovate their cinema to get prints of movie. Family audience, which became alienated to cinema after mid 80’s, started coming to theaters after this movie. For example Main Khiladi Tu Anari, which was released around same time, benefitted by at-least 25% more business due to this box-office revolution by HAHK.

— BollyBusiness


~ by Yakuza on January 10, 2012.

4 Responses to “Bheja Fry : How much top grosser make sense with changing business dynamics for every new release ?”

  1. Wow great news,MARD the biggest hit in overseas,4 crore in that time,amazing.
    What about Muqqudar ka Sikandar in overses,I heard that MKS also did good business in oversear,whats ur opinion Yakuza?

  2. I’m not sure Yakuza, are you sure Mard is the biggest Hit of that time. Films like Awaara, Shree 420, Bobby, Amar Akbar Anthony, Maine Pyar Kiya made huge impacts in the overseas at their time. I’m not sure if that’s right.

    I would like to know Bollybusiness predictions for 2012.

    • @Shakir, @Randy .. I knew about Mard overseas record(2.5 years run) since long, but was not sure about its collections. Mard was like Sholay of Egypt and France.From HAHK onwards, overseas market started growing like anything. But still 4 Crore overseas earning (Confirmed by video-style magazine published in 1987) for 1985 release and that too from just 3-4 countries was huge sum.

      This is almost impossible to get any accountability of old movies overseas run. Raj Kapoor was very popular in Russia, his Awaara, Shree 420 was great hits there. But there’s no evidence of collections. But one thing is sure, Mard was first movie in overseas which earned in Millions and its overseas run is longest till date.

  3. And what about MKS overseas record?
    And stilling waiting for Shahenshah premire video.when u ll post that one?

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