Bheja Fry : How much top grosser make sense with changing business dynamics for every new release ?
Q : How much top grosser make sense with changing business dynamics for every new release ?
A : Potential of market growing with every new release. With increase ticket price and bigger release size, every new release has capability to collect more. Even if we make list of top grosser of movies releases in one year time frame, they lost relative context because of huge difference in business dynamics at the time of respective release. For example when Bodyguard was released, its potential was to collect ~30 Crore a day, but when Ra.One was released, its potential was to collect ~40 Crore a day, similarly Ready had potential to collect ~25 Crore a day.
Up to late 80’s, Business dynamics of industry remained constant for period of at least say 5 years. Even at that time, top grosser, which were making some sense, were never considered to determine if movie is Hit or Flop.
Q : Which movie is biggest overseas Hit ?
A : Surprisingly this is Mard(1985), both in terms of collection and longevity. I was looking for any source since long now to check its collections, finally I found one from old magazine which was published in 1987(2.5 Years after release). Mard had great run in Egypt (2.5 years straight), Russia, France and UK. Till 1987, its overseas collection was over 4 Crore. Success of films like ‘The Great Gambler’ and ‘Mard’ changed Egypt’s perception about the Indian film industry at that time. Because no foreign movie was allowed to screen for more than 2.5 months in Egypt, Title of Mard repeatedly changed after every 2.5 months.
Q : Which movie is biggest Hit of 90’s decade ?
A : Hum Aapke Hain Kaun. Not only this was biggest hit of 90’s, but also paved the way for other movies to collect much better. HAHK forced the exhibitors to renovate their cinema to get prints of movie. Family audience, which became alienated to cinema after mid 80’s, started coming to theaters after this movie. For example Main Khiladi Tu Anari, which was released around same time, benefitted by at-least 25% more business due to this box-office revolution by HAHK.