Bheja Fry : What about verdicts purely based on theatrical returns regardless of investment ?
Q : You have given average ticket price 16/- in 1994, But BOI put it as Rs. 35/-. What was actual average ticket rate ?
A : Average ticket price of Rs. 35/- in 1994 is pure bullshit by Sardar Harminder Singh of BOI. Ticket prices was as low as Rs 8/- (Balcony) in most of interiors and Rs. 35/- was at metro’s esteemed single screens. There is no way average ticket price come out at 35/- by any calculation (Mean, median, mode). There was hike in prices in 1995 and average ticket price then was Rs. 20/- and remained same until 1998 when further hike took place and average became 24/-.
Q : What about verdicts purely based on theatrical returns regardless of investment (As suggested by BOI) ?
A : This is biggest blunder one can prevail in his lifetime. This is like only five star hotels are doing HIT business (regardless of their huge investment) and all DHABAs should be closed because their returns are negligible comparatively. It will be difficult to get even HIT status for small releases if one apply this standard. Small releases (Like Udaan/Tere bin Laden released on merely 150+ prints) business will always be way below the set standard mark (even if occupancy is 100%) and can never achieve Hit status based on this verdict system.
Verdicts of movie can never be given regardless of distribution price, A corporate may buy the movie @some astonished prices. But age old sub-distributors never bought the movie to unrealistic price and prices are based on star market potential. Shahenshah in 1988 was underperformer (though profit maker for all distributors) only because distribution price was sky high, otherwise based on theatrical return, it was second highest grosser and undisputed blockbuster. But was given HIT tag only because ROI was low. Many big grosser in 80’s were suffered on verdict only because of price factor (Shaan, Ram Balram etc) and many low grosser in recent past are given blockbuster tag only because of price factor by same portal (for eg Vivah).
At the end, once should be consistent in his ratings whatever he applies. In case BOI want to stick with his standards, its good , but need to apply similar verdicts system for every movie of past also, based on which Shahenshah/Shaan likes of hundreds of movies should be given minimum Blockbuster and movie like Vivah verdict should be changed to Semi hit ( similar business to Ta Ra Rum Pum) , Bheja fry will be flop applying this system.
Komal Nahta is respected because of his consistent classifications whatever his standards are. But BOI till date even after 8 years is in dilemma and make mess of everything. There are hundreds movies, and hundred different classification system they have applied at different point of time. Now everything is mess.
Q : We are surprised looking at business of Dabangg. What is actual market potential if 100% occupied?
A : With 1500 prints (inclusive of 500 single screen prints, 4 shows per screen in multiplexes), Capacity is 20 Crore plus at the moment.