No Ashaa from Aisha/Once upon rescues box-office
What more one can say about business of movie whose first weekend is almost similar to second weekend of past week Hit buster ? Despite critical acclaim, audience turned down for Aisha , movie didn’t open well on Friday, refuse to pickup for rest of day and end up with dismal collections of around 2.5 Crore. There was usual pickup over weekend of around 15-20% at places, movie end up with below par weekend of around ~10 Crore. Though it require only 20+ Crore Nett for recovery, collections of these sort is not justifying fairly good number of screen space. Screening of Paa (Movie of similar scale) was around 30% lesser, but collections of Paa over weekend was 30% higher.
OUATIM has another steadier weekend with collections over 9.5 Crore. Ten days total now stands at 44 Crore. Second week should finish around 15 Crore. Movie will easily cross 55 Crore life time. HIT