Boxoffice Update : Aisha/OUATIM and Khatta Meetha
Aisha has opened today with tepid response of mere 10-15%+ in morning shows before 12:00 PM at multiplexes , but glowing reviews and WOM should help boost up the ticket sales during weekend. Economics of movie is similar to Paa released Last year (17-18 Crore including prints and publicity cost), require mere 20+ Crore collections for recovery [Though satellite and other returns are lesser than paa].
OUATIM excelled in its first week with consistent collections throughout week, Last day of week was pretty consistent with 2.65 Crore collections ensuring stable second weekend. First week has finished in range of 35+ Crore. It will be a success in my books if able to cross 45 Crore lifetime and a definite Hit beyond 55 Crore. At the moment 50+ Crore is written all over.
Khatta Meetha maintained low key throughout week with just under 6 Crore loot at box-office. Movie has lost screen space this week and will not add much from theatrical run from now on. Two weeks total finished under 40 Crore and its life time earnings will not cross 42 Crore. An above average fare IMO.