Raajneeti : Exit Poll Indicated Winner/Actual Results Put It In Clear Majority
Volume of business which was satisfactory even for entire week, now get it in just a weekend and this is just exceptional business from a movie which never was candidate for universal success, leave apart super-hit business from all parts of country. Raajneeti stands at ~33 Crore as per early estimates(@ 64% all India occupancy). There is big buzz in industry and most among trade circles, whom to credit the exceptional opening of movie ? IMO , Royal setup of cast coupled with Mahabharta driven characters publicized well before release of movie and above all Katrina role makeover with aesthetic appeal to Sonia Gandhi, all these combined factors made the audience to step in theater. Raajneeti is sustaining well today and we will see healthy Monday which is very good indicator for stable weekdays ahead. First week should be close to 50 Crore and biggest ever after Three Idiots and Ghajini. Bollywood is all set for its second outright Hit of 2010 after Housefull and supposedly first super-hit of 2010. Other mild successes of 2010 are Ishqiya, Love Sex aur Dokha and Atithi Tum Kab jayoge. My Name Is khan though a decent grosser, but still struggling very hard for break-even. Kites is biggest disaster (~40 Crore) of 2010 along with Teen Patti(~15 Crore) and Dulha Mil Gaya (~25 Crore).
Raajneeti has two open weeks to perform, after that we will see another biggie “Raavan” on 18th June. There are speculations in industry that prospects of Raavan will be effected due to super success of Raajneeti as audience generally don’t spend on two back to back heavy duty biggies. I will say “No” and “Yes”. Yes because we have witness this audience behavioral pattern in the past. No because a good movie always find its audience irrespective of external hurdles, but in this case movie really need to be a worthy entertainer. In case of Raavan, two heavy duty biggies in a short gap may distract some audience, but if audience has already made their mind to check this movie in theater, then no one can stop them to step in theater.