Kites – Idhar Giri Main Udhar Giri
Negative WOM degrade the kites for up-to 3-4 Crore on opening day itself, the first day business which was expected to be in range of 13-14 Crore fell down to 10.5 Crore. Saturday was dropped again at multiplexes by ~20% and crashed completely at single screens. Saturday business was 6-6.5 Crore at multiplexes and ~1.5 Crore at single screens, leads to ~7.5-8 Crore Nett. Two days total collections including paid previews is approx. ~21 Crore. Sunday should see stable business. Monday will see major drop as legs of advance bookings will end today. Expected weekend business will be in range of ~30 Crore (@ 50% occupancy rate) and first week billing will not cross 40 Crore (@30% first week). Though the weekend business sounds decent, first week will also be decent enough. But lifetime collections of kites will fall way short of recovery and Big Pictures will entail heavy losses on this heavily priced movie. However this is all prediction which is very much on its way of realization.