Boxoffice : Housefull Has Badmash Weekend
OK, there was tall claims by director Sajid khan before release of Housefull. Biggest hit of 2010 was first claim. “Housefull is what audience want” was another. Lets analyze both. If movie clicks with audience, no one can stop it at box-office too. Sajid raised the expectations bar of movie to another level. Pre-release publicity materials was promising too. But actual product is either half hearted or just show the limitation of Sajid khan. Movie gets very much mixed response from paying public[Even though personally I liked it immensely]. Now come to box-office. First day opened to spectacular response. Housefull is biggest release till date in terms of number of screens. With universal acceptance of 70%+ response, it could have easily collected 12+ Crore. But actual are far less than expected. With bumper collections at metros ( Delhi – 83% , Noida – 76%, Gurgaon – 67%, Faridabad – 69%, Chandigarh – 88%, Bangalore – 95%) and average collections at many centers (Ambala – 53% , Panipat – 49% , Meerut – 58% ), overall collections at multiplexes was around 60% and few reported single screens seems to be in range of 50%(High end single screens at metros and mini metros was bumper at 90-100% collections). My overall estimation is in range of 53 – 55% for first day which comes close to 9.5 Crore. Saturday saw dip at places(interiors) but collections at metro multiplexes show further jump. Overall Saturday was little better than Friday and all India collections was in range of 55%+ which comes close to 10 Crore. I am still on analysis mode for Sunday collections but looking at numbers from few samples from metros and interiors, 60% Sunday is pretty much on cards. I am expecting 11-12 Crore Sunday on final count.
On surface level it is pretty handsome collections but looking at audience response and huge number of screens, I am afraid percentage of collections will drop from here on. Sajid’s claim of 60 crore first week is highly in danger with huge margin. With overall scenario of opening weekend, first week will be somewhere close to 44-45 Crore. But these are not disappointing collections by any means. Movie is on way to become sure shot success.