Praz SocialWizz : The name is Brand Khan
It’s somewhat heartening to see SRK embrace “Social Media” as a part of his marketing strategy as the medium certainly has power to keep on-going conversation and influence going as well..I think Bollywood is an industry which could revolutionize marketing of the medium is embraced and used properly…
Happy for Karan Khan has done stupendously well. The fact so many want to chip in with opinion of good/bad is always a sign it’s impactful.
From ringing the Nasdaq bell to the controversy with the Shiv Sena, to tweets reaching a crescendo, the Shah Rukh Khan-starrer My Name is Khan has managed to engage, create interest and involve everyone from cyberspace, college corridors and office cubicles.
Last checked, MNIK was among the most popular topics on the Twitter home page –“The Bollywood film is releasing on Friday (February 12) with huge security at cinemas owing to a right-wing organisation’s threat,” the micro-blogging Web site had said.
Most experts in branding and film analysts believe the Sena threat was a blessing in disguise to the film. “There is nothing such as bad publicity. Whether it is negative or positive, it is still publicity. The pre-release buzz was so strong that MNIK hasn’t been off the air for a single day,” says Vikas Mohan, a film trade analyst.
The result: when ticket counters opened for booking in Mumbai, tickets just flew off the tills. According to Asfaq Tapia, Head, Social Media, of Bollywood publicity company Epigram, people decided to watch the movie out of sheer curiosity. “Plus, defying the Sena threat became a point to prove for the youth to express their individual freedom.” Even well-known personalities such as the likes of Hrithik Roshan, Madhur Bhandarkar, Abhishek Bachchan, Priyanka Chopra and Farhan Akhtar came in support of Shah Rukh Khan. Interestingly, even the Home Minister of Maharashtra, R. R. Patil saw the first day’s first show at the Inox multiplex in Nariman Point.
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