Bheja Fry – How MNIK can be termed as HIT?
Q: Despite the fact that MNIK will not be able to recover cost or reach at just breakeven, How MNIK can be termed as HIT?
A: MNIK costs for FOX 105+ Crore including print and publicity. This cost includes satellite and video rights/Excludes music rights. MNIK need to fetch 105 Crore for FOX just recovery. Recovery is not possible at the moment. Total remuneration worldwide would be around 120-130 Crore which will give DS of around 65-75 Crore. This will yield to Loss of 20-25 Crore. Despite of decent numbers from domestic market and very good numbers from overseas, Price tag will fail for MNIK. Losing proposition can never be termed as HIT.
Q: Does Three idiots really broke Sholay boxoffice record ?
A: Not really, Sholay collect 15 Crore in its first run of three years from 1975 – 1978. If we adjusted it today, it will come close to 275 Crore. But story doesn’t ends here, In its next run of 8 years (1978 – 1985), Sholay adds another 15 Crore which is difficult to adjust unless we have detail of each penny from respective year. Still 125 Crore adjusted figure is not ruled out. So overall Sholay adjusted collections will be approx 400+ Crore. Three Idiots is just half way(200 Crore) of Sholay.
Q: Why you add extra 8 Crore for Paa ? And how despite just 31-32 Crore NETT, Paa is HIT ?
A: I am not here to add or deduct from actual numbers. Budget of Paa was 17 Crore including print and publicity for AB corp. Big pictures took 22% commission for distribution. Paa earned 39 Crore NETT and 17.5 Crore distribution share. Big pictures got 3.5 Crore for distribution commission. AB corp. got 14 Crore NETT as their share. Satellite rights sold for 10 Crore. Music and Home video rights fetch another 5 Crore. This yields to Nett profit of Revenue(14+10+5) – Cost(17) = 12 Crore for AB corp. In terms of profitability, 12 Crore Nett profit is among top 5 of 2009 and can be easily termed as HIT/SuperHit (looking at the fact that even some losing proposition are termed as super-hit in past).