Sharmila Says : Three plus five equals undercutting?

Thanks Sharmila for a fabulous read….

Marketing tactics in India for movie promotions have been getting rather alarming in the recent past. Every channel showcases the lead pair ( or trio ) judging competitions, giving interviews, speaking non stop about how great the forthcoming movie is . But, what I find perplexing is inaccurately proclaiming a false verdict regarding the movie status post release. A false propaganda which is steadily increasing and definitions of a “hit” no longer being restricted to BO figures. I must hastily add that this culture has been more prevalent in the south indian regional networks where BO numbers are not very transparent. And with the rest there are more questions being raised about valid BO numbers.

Read the rest from HERE


~ by masterpraz on January 4, 2010.

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