Sharmila Unfolds : The reality of Superstars…

Amitabh Bachchan can be credited with creating a revolution of sorts for reality television in India when he appeared in the KBC series ( format from the successful “Who wants to be a millionaire?” ) on Star plus in 2001. At that time, Amitabh Bachchan had broken all norms and went on to pair with Star TV to create a show that would stop the country every weekday night. Post KBC, the power of the small screen was better understood by those who were wanting to maximize their reach in every nook and corner of the country. From TV channels, to sponsors and the film stars themselves. Most parties were cashing in on sky rocketing TRP’s and laughing their way to the bank. I think they all laughed until 2005 or thereabouts. By then, every channel had a reality show, if not in multiples from singing, to dancing , to daring , to quizzing to the bizarre. Reality TV was not limited to superstars alone, anyone could join the bandwagon and they all did. Reality TV had slowly but surely become a yawn. Successful formats of the west were squeezed and dried over and over in various regional languages. Brand valuation of stars previously limited to hits and endorsements now had another parameter, a very real one.

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~ by prazzero00000 on December 14, 2009.

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