London Dreams/Aladin Weekend Upadte
London Dreams as expected opens to slow response on Friday morning shows with 30 – 40% occupancy rate, Loaded with fair reports and great appreciation from youth, movie picked up on evening shows with 60%+ collections, Overall Friday was fair with 4.5 crore Nett, Saturday saw steady collections from opening shows but jump was not dramatic and Saw a dip at evening shows, Saturday collections settles at 4.25 crore approx., Sunday saw best collections in line with First Sunday figure of BLUE (6.5 Crore). Overall London Dreams Weekend Nett is approx. 15.25 Crore. Monday being a holiday at North India should be steady with minimal drop (As movie is triggered by youth and School/colleges are off on Monday on eve of Guru Nanak Dev Birthday). So far collections are good but not great, Require some rock steady days to reach safety zone.
Aladin as expected opens to poor response(thanks to dull promos and weak promotion) of around 35% on Friday leading to 1.10 Crore day one(Screening fo aladin was 40% less than london dreams), Reviews were plain bad(However movie is driven by kids and general feedback is full paisa vasool for family and kids), Kids in India are not so liberal to come in bulk for the movie of their genre, With limited audience and screen space aladin manage to pick up on Saturday by approx. 50% leading to 1.5 Crore Nett collections and Sunday was inline of Saturday takes total Nett Weekend to 4.35 Crore for Aladin.
Interesting aspect here is that Aladin and London dreams saw approx 40% and 55% Weekend respectively on an average (Collections of LD higher because of higher number of screens). Full capacity of Aladin for first weekend was approx. 15 Crore. Aladin is failure by choice, not by de-merits. Even with 100% business, it was required 4-6 steady weeks for success which is impractical and impossible scenario.
All The Best Two Week Nett Stands at 37 Crore, Third weekend collections drops to 3 crore(Due to LD/Aladin clash) leading to 40 Crore total Nett in 17 Days.
BLUE is way below expectations with 41 Crore in 17 days . movie is on verge of out of cinemas. Going to wrap up under 42 Crore. FLOP