Methodology to yield the verdict of movie

Methodology to yield the verdict of movie

By BollyBusiness news network

As discussed in previous article, there are four factors deciding movie box-office outcome :

1. Return of investment (ROI) 

2. Trending

3. Word of mouth (WOM)

4. Relative performance

Click below to read in detail about these:

https://bollybusiness.wordpress.com/2009/03/11/daily-boxoffice-glossary-4-factors-deciding-bo-fate-roi-womtrending-and-opening/

Now we are describing the methodology to achieve the result of movie:

Step – 1

First is intermediate result based on ROI, Intermediate result can be one of following.

ALL these four factors will decide the final result of movie. Bollybusiness give weightage to all these four factors to yield the final result as follows :

Factors

Weightage

ROI

65%

Trending

15%

WOM

5%

Relative performance

15%

Total

100%

 

 

All these four factors can have one of these possible terms.

Possible term

Value out of 5

Excellent

5

Very good

4

Good

3

Mixed

2

Bad

1

Worst

0

 

Below is Status of movie at intermediate state, means with considering only first factor ROI. 

 

Status of movie without other factors

ROI

All time blockbuster

500% +

Blockbuster

400% +

Super Hit

300% +

Hit

200% +

Semi Hit

150% +

Above average

125% +

Average

110% +

Below average

100% +

Flop

50% +

Disaster

< 50%

 

Step – 2

Now we will calculate marks obtained from other factors as well, and calculate total marks in percentage.

Final result of movie will be decided based on Range of marks obtained. 

Marks obtain

Final verdict

0 – 10%

Disaster

10 – 20%

Flop

20 – 30%

below average

30 – 40%

Average

40 – 50%

Above average

50 – 60%

Semi hit

60 – 70%  

Hit

70 – 80%

Super hit

80 – 90%

Blockbuster

90 – 100%

All time blockbuster

For illustration we take a classic example of 1980’s SHAAN  

 

Weightage

Name

SHAAN

 

Opening

100%

5%

WOM

Good

15%

Trending

Good

65%

ROI

120%+ (average)

 

Budget

5 Cr.

 

Recovery

6 Cr.

15%

Relative performance

Very Good compared to biggest success of year like Qurbaani and Dostana.

 

Recall value

Still remembered as one of best entertainer and ahead of its time.

 

BollyBusiness Note

ROI is below average but WOM and relative performance and trending is good. Overall average due to high price associated.

 Total – 100%

Verdict

Average

 

 

 

Performance

Weightage

Marks given

ROI

Average (120% + )

65%

15.6%

WOM

Good

5%

3%

Trending

Good

15%

9%

Relative performance

Very good

15%

12%

 

 

100%

39.6%

 

So final marks got by SHAAN is 39.6%, which comes in average category. so final verdict of SHAAN is Average.

Note :

How marks are calculated :

1. ROI is 120%, weightage of ROI is 65%, Maximum ROI can be ATBB, means 500%+, Means for ROI 500, marks is 65, hence for ROI 120 marks is 15.6.

2. WOM is good, means Value 3, Maximum value can be 5. Weightage of WOM is 5%. Means for maximum value 5 marks of WOM is 5, hence for value 3, marks is also 3%.

3. Trending is also Good. Means value is 3. Maximum value can be 5. Weightage of Trending is 15%. Means for maximum value 5 marks of Trending is 15, hence for obtained value 3, marks of Trending is 9.

4. Relative performance is Very good. Means value is 4. Maximum value can be 5. Weightage of Relative performance is 15%. Means for maximum value 5 marks of Relative performance is 15, hence for obtained value 4, marks of Relative performance  is 12.

Regards
BollyBusiness 


~ by Yakuza on March 12, 2009.

2 Responses to “Methodology to yield the verdict of movie”

  1. Thanks for your efforts.

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