Daily BoxOffice Glossary – 4 factors deciding BO Fate : ROI, WOM,Trending and Opening

BollyBusiness news network
Wednesday, 11th march 2009 11:00 IST


ROI :
Return of investment. This is revenue generated by movie.

WOM :
Word of mouth. It indicates the general acceptance of movie by audience. It can be positive, negative or mixed.

Trending :
Trending of movie is about how consistence the boxOffice performance is in subsequent weeks. Movie crashed after very good opening week suggests Poor trending and stable business after decent/average first week means good trending.

Opening :
Opening of movie is first day all India business. First day good business means good opening.

BoxOffice fate of any movie depends on these four factors, Good Opening, WOM, Trending and finally ROI ensures boxoffice Hit. Better all these factors, better the boxoffice verdict.

Regards
BollyBusiness

 


~ by Yakuza on March 11, 2009.

One Response to “Daily BoxOffice Glossary – 4 factors deciding BO Fate : ROI, WOM,Trending and Opening”

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